News Limited - an Australian newspaper publisher owned by News Corporation
- The Australian, The Daily Telegraph, The Courier-mail, The Sunday Mail, The Mercury
- GQ Australia, Vogue Australia and Big League
- news.com.au, theage.com.au
- Brisbane Broncos, Cowboys Rugby League Football
Fairfax Media Limited - one of Australia's largest and most diversified media corporations
- The Age, Sydney Morning Herald, The Australian Financial Review, The Border Mail
- CFO Australia, AFR Boss and AFR Smart Investor magazines
- Fairfax Digital
- domain.com.au, RSVP
- Southern Cross Broadcasting, Satellite Music Australia
Nine
- Free to Air television - 9, GO, GEM
- ninemsn, ticketeck
- Women's Weekly, Cosmo, Cleo, Zoo, FHM, Woman's Day
Win
- Free to Air TV and radio - mostly rural based
- TPG
- St George Footy Club
Other prominent commercial media outlets include Southern Cross, Channel Ten and Seven West Media.
Commercial media plays an important role within democratic society, however it can often be torn between two competing interests such as profit and social service. The social responsibilities of commercial media are to report the truth and keep the government and other interests in check and hold them accountable for their actions. However, commercial media is market driven and owes their allegiance to their investors and advertisers more than the general public. There should be an ethical wall that divides the profit and public interests, yet this boundary is sometimes crossed.
Because commercial media exists within a competitive environment, the public has access to wide variety of competing stories as stations and newspapers compete for headlines and are motivated to produce faster and compelling accounts.
However in some countries, social controls do operate within commercial media as some governments will restrict and censor the type of content reported and broadcast. Within China, the "great firewall of China" exists that prevents access to corrupting and networking sites such as Facebook, for fear that it will influence generations for the worse. At one point, Egypt, to no avail, tried to shut down the internet, to prevent footage of the riots and violence leaking overseas. Even in Australia, there are efforts to produce "clean-feed" internet sites by prohibiting certain forms of media being shone, however this is highly problematic as who gets to decide what is and is not appropriate. In some countries such as Indonesia and East Timor, they have issue licenses for journalism that can be revoked at any time if the organisation believes that you have done something offensive, this is a liberty we take for granted in Australia and every day, more and more citizen journalists are created.
The Style and Consequences of Commercial Media
CM has gained a bad reputation for being corrupt, self-serving, lacking in quality and prioritising advertising interests over the good of the public. The consequences of CM is a type of tabloidisation of the news where it is dumbed down and given in broader terms due to the overwhelming desire to satisfy the superficial interests of the public. Basically, giving the public everything they want rather than what they really need and just like spoilt children, the effect of this will ultimately ruin them.
Future Challenges
The revenue for advertising within commercial media is continually decreasing and with the proliferation of free to air channels, audiences are stretched over a thinner base between countless competing interests. The loss of revenue ultimately inhibits the ability to produce quality media as there is simply no money for it, so instead we get bombarded with constant repeats of sitcoms and imported dramas.
But as we move into the digital era, a glimmer of hope persists as advertisers will switched to digital portals of promoting their products. As budding journalists, we hope that the public will continue to want and pay for quality journalism, no matter whether of not they access it through traditional forms of media or new digital formats. We can also view this as moving away from corporate media dominance to an expanded public sphere.
Commercial media plays an important role within democratic society, however it can often be torn between two competing interests such as profit and social service. The social responsibilities of commercial media are to report the truth and keep the government and other interests in check and hold them accountable for their actions. However, commercial media is market driven and owes their allegiance to their investors and advertisers more than the general public. There should be an ethical wall that divides the profit and public interests, yet this boundary is sometimes crossed.
Because commercial media exists within a competitive environment, the public has access to wide variety of competing stories as stations and newspapers compete for headlines and are motivated to produce faster and compelling accounts.
The Style and Consequences of Commercial Media
CM has gained a bad reputation for being corrupt, self-serving, lacking in quality and prioritising advertising interests over the good of the public. The consequences of CM is a type of tabloidisation of the news where it is dumbed down and given in broader terms due to the overwhelming desire to satisfy the superficial interests of the public. Basically, giving the public everything they want rather than what they really need and just like spoilt children, the effect of this will ultimately ruin them.
Future Challenges
The revenue for advertising within commercial media is continually decreasing and with the proliferation of free to air channels, audiences are stretched over a thinner base between countless competing interests. The loss of revenue ultimately inhibits the ability to produce quality media as there is simply no money for it, so instead we get bombarded with constant repeats of sitcoms and imported dramas.
But as we move into the digital era, a glimmer of hope persists as advertisers will switched to digital portals of promoting their products. As budding journalists, we hope that the public will continue to want and pay for quality journalism, no matter whether of not they access it through traditional forms of media or new digital formats. We can also view this as moving away from corporate media dominance to an expanded public sphere.
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